OUR VALUES

Our values define who we are and guide how we treat others. Coaching is about connection and working with people. That's why our approach is always people-first, whether we're training individuals on courses, conducting business, or collaborating with clubs, coaches, or communities.

The team behind GSMBC values the connections, communities, and relationships that strengthen an organization. We believe these bonds are the foundation of our success and are central to the culture we continue to build.

  • Understanding and respecting the unique needs and abilities of each coach and instructor, we create a supportive and inclusive learning environment. Our programs are designed to empower educators with the tools and knowledge to adapt to diverse learners, fostering excellence and inclusivity across the industry

  • We prioritize safety by training instructors and coaches in effective risk management, proper techniques, and continuous education. Through advanced programs and the latest coaching methodologies, we ensure coaches uphold the highest standards, fostering a culture of safety and excellence.

  • We have worked hard to help establish and uphold industry standards for excellence and innovation in coaching. Our commitment to continuous professional development ensures we stay at the forefront of emerging methodologies and best practices. By fostering a culture of learning and refinement, we aim to contribute to the ongoing evolution of coaching and support the growth of the entire industry

  • Building a strong, inclusive community of coaches and instructors, we emphasize connection, collaboration, and shared growth. Our focus is on fostering meaningful relationships and collective learning to elevate coaching standards and drive the industry forward.


  • Upholding ethical standards and ensuring honesty, respect, and accountability in all coaching interactions.

    For more details, please refer to our Code of Ethics.


  • Demonstrating enthusiasm for the sport, we inspire coaches and instructors through a genuine passion for mountain biking and coaching. Our goal is to ignite that same passion in others, fostering a vibrant and motivated coaching community.