Introducing the GSMBC Inspire WBR Collection: Bikes. Purpose. Impact.

At GSMBC, we believe in the power of the bike to change lives—so much so that we’re committed to donating 100% of profits from our GSMBC Inspire WBR Collection to World Bicycle Relief, the nonprofit mobilizing rural communities through the gift of durable, purpose-built bicycles.

Why It Matters

Nearly a billion people—especially in rural regions—walk miles every day just for clean water, school, healthcare, or market access.
Bikes turn that uphill journey into opportunity: reducing absenteeism in girls’ education by 28%, lowering drop-out rates by 19%, and cutting commute times by a third.
A rigorous IDinsight study in Zambia found households with bikes earned 43% more income, spent 4.2 fewer hours weekly in travel, and accessed healthcare more reliably ✨

World Bicycle Relief’s Buffalo Bicycle—built for durability, rough terrain, and heavy loads—is not just transport, it's empowerment. With a robust aluminum frame, heavy-duty design, and ability to carry up to 100 kg, it's engineered for long-distance use in challenging environments

Through their Mobilized Communities model, WBR partners with communities to oversee bike distribution, train local mechanics, and ensure ongoing maintenance—often training women and girls as 70% of recipients and empowering them in leadership roles

Featured Item: INSPIRE WBR Adidas Fleece Hoodie

As part of the Inspire WBR line, check out the Adidas Fleece Hoodie—a high-quality, cozy fleece hoodie priced at $70, available in sizes S through 2XL. Stylish, comfortable, and mission-driven—every purchase directly supports the cause.

Also New: Donuts & Bike Podcast Merch Drop

Get ready to show your love for the ride and the donut with our fresh Donuts & Bike podcast merch, designed for mountain bikers who prioritize joy, coaching excellence, and community vibes.